Updated: March 2019
We published this Google Analytics Cheat Sheet back in 2010 and, for some reason, you are still downloading it! Maybe to reminisce about the good old days? Or perhaps just to have a nice, long laugh?
We applaud your persistence. As a reward, here’s the new and improved version of the cheat sheet, updated for the way Google Analytics (and Google Tag Manager!) works today.
It’s expanded slightly (from 2 pages to 3), and it’s packed with know-how we’ve accumulated over the past 9 years that’ll serve as a nice checklist for things you should be doing with GA.
Oh, and it’s still free. Take a look:
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